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WHY(?)

It’s a word that for us is both a question and the answer. ‘WHY’is at the root of what motivates people to take action, and it’s the driving force behind successful communication.

We love what we do and we like our clients. In short, we care. Caring is a good thing, especially when an agency cares more about your success than just keeping your business.

So there you have it: the answer and the question.

WHAT

You know good work when you see it. Here’s some of the ‘what’ we’ve done.

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BoostOurBlue Campaign
First United Bank (broadcast)
First United Bank (design)
4ORE Golf (branding)
Midland Health (branding)
Texas Tech Alumni Association (projects)
Moonlight Musicals (branding)
Caprock Cafe and Orlandos Restaurants (projects)
Llano Estacado Winery (projects)
The Price Group (projects)
ARMtech Insurance Services (campaigns)
Scoggin-Dickey (branding)
Seminole Hospital District (branding)
Betenbough Homes (projects)
Giving Back (projects)
One-Hit Wonders

Kick-Ass Creative

We’re not the only ones doing good work around here. Check out their stories.

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Joey Martinez
Scott Farris
Larry Simmons
Erika Pochybova

Project LINC

Locals In Need of Creative

Sometimes, good people need a creative leg up. Here’s one way we give back.

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Berg Studios

HOW

You might ask how we create award-winning, successful campaigns; how we refine and help build brands that resonate with their followers. We could provide a long-winded explanation about our process, but let’s just say we have the tools (brains, talent and a healthy work ethic) to execute all the necessary components:

Brand Building – Comprehensive Assessment, Development and Execution
Strategic Planning – Research Planning, Marketing Plans
Media Planning & Buying – Traditional, Social, Digital
Creative Services – Design, Video, Web, Copywriting, Motion Graphics, Environmental Design, Paper Maché Dogs….

With 50 years under our belts (that’s like a million in agency years) means we’ve worked with a broad spectrum of clients. We have experience with industries ranging from healthcare to economic development, foodservice to banking, entertainment to higher education—and some pretty unusual clients in between. Industry knowledge is certainly helpful, but understanding your particular objectives and audiences is more important.

You’re communicating with people. We know people.

Ask the right QUESTIONS
Develop INSIGHTS
Deliver kick-ass SOLUTIONS
Form lasting RELATIONSHIPS
Revel in your SUCCESS

WHO

Who does all that cool stuff? A small (but feisty) group of talented, smart and really nice people that get along quite well—considering that they’re talented and smart.

The Price Group has been a successful branding and advertising agency in Lubbock, Texas since 1972. Outstanding creative execution and marketing strategies are the outward signs of our efforts, but cultivating lasting partnerships with our clients has proven to be the key to long-term success.

Our mission is to consistently provide results-driven strategic solutions, delivered through kick-ass creative in an environment of confidence, excitement, altruism and integrity.

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Meister_MIke

Mike Meister

President/CEO

Zajicek_Scott

Scott Zajicek

VP/Chief Creative Officer

Patterson_Amanda_2020

Amanda Patterson

VP/Controller

Chris_Rios

Chris Rios

VP/Art Director

May_Jared

Jared May

VP/Account Supervisor/Motion Graphics Specialist

Lawson_Natalia_2020

Natalia Lawson

VP/Media Director

Devyn_Bracken

Devyn McFall

Designer & Web Developer

McDonald_Amber_2020

Amber McDonald

Accounting Assistant

Jeri_Ybarra

Jeri Ybarra

Account Manager

Linc-featured-2023

Linc

Official Mascot

Culture

Check out some of the fun stuff we do around here—and follow our social feeds.

The Price Group
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Unleash Results
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This vs That // Dad Jokes
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Kick Ass Creative // Erika Pochybova
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The Price Group

WHERE

Clients and vendors are welcome to come by any time. Shoot us an email or call first so we can straighten up a bit. Our spontaneous nerf gun wars tend to leave a lot of stuff—and bodies—lying around.

1801 Broadway
Lubbock, Texas 79401
806.763.5033

Events

Check here for the latest info about what’s happening on Broadway.

Contact Us

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© 2023 The Price Group  |  1801 Broadway  |  877.987.7423 toll-free |  806.763.5033 office  |  806.763.8030 fax
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