The Price Group (projects)

The Price Group turned 50 in 2022 and felt it appropriate to update our identity and reflect the evolving culture that is TPG. Over the past few years our mascot, Linc, had become more prominent in our marketing materials, so we decided to feature him as part of our logo. We also wanted to better illustrate our new tagline, “Unleash Results,” by giving him a more assertive pointer-like stance.

For our 50th Anniversary celebration, we chose a movie premiere theme: “Celebrating 50 Years of Making Cult Classics.” As part of our promotions, our designers developed a series of movie posters based on iconic films, altering them to take on a canine slant.

Every December, TPG holds an open house to thank our clients, vendors and past “Groupies.” Each open house has a theme, reflected in decorations and invitations. We also participate in community business development events, creating a campaign that often reflects pop culture or current events.