Taco Villa

Taco Villa is a fast-casual Mexican restaurant with 30 locations throughout Texas and New Mexico. Endeavour Enterprises of Lubbock owns and operates 10 of those locations. Despite nearly 60 years as a much-loved establishment, Endeavour leadership decided it was time for a brand refresh. The Price Group performed a Brandstorming session, and created an updated platform which distilled all of the brand’s values, claims of distinction and messaging into a working document. We were then tasked with refreshing the restaurant’s visual identity and advertising presence. TPG designed a new website, menu system, social media style, as well as creating new campaigns (digital, traditional, OOH, social) to promote recruitment, limited-time-offers for food items and the launch of a new loyalty/rewards program. The Endeavour Enterprises group of restaurants have seen growth that outpaces national trends for the industry. Viva la Villa!