Midland Health (branding)
Midland Health System is a regional hospital system in Midland, Texas with 474 beds, a heart institute, Total Joint Center, women’s and children’s health care services and various rehabilitation programs. The system also maintains more than 25 affiliate health care clinics and services.
In 2014, Midland Memorial Hospital contracted The Price Group for advertising services. Since that time, TPG has: developed an identity system for the transition to Midland Health; created integrated stationery and business paper systems for the hospital, service lines and affiliates; designed and installed way-finding and environmental graphics throughout the parking lot and main buildings; aired multiple cross-platform ad campaigns to promote everything from wellness to service line offerings.