First United Bank (design)

First United Bank, founded in 1907, reports total assets of more than $2 billion and currently operates 17 Banking Centers in 11 cities. They employ more than 250 people throughout West Texas.

TPG began a revamp of the Bank’s brand with the development of Founding Principles, based on the founder’s values and beliefs. We then recommended the tag line, “The Spirit of West Texas” to illustrate the pioneering spirit that inspires the bank. Collateral and advertising were created using visual elements from the Bank’s unique branch locations.

In early 2021, one of the projects completed for the bank was awarded a District 10 Gold ADDY, as well as ‘Best of Show.’ This award was special in that the 10th District includes agencies from all across Texas, Oklahoma, Louisiana and Arkansas–many of which are 100s of times the size of TPG. Also of note, this is a first for any Lubbock area agency.