First United Bank (design)
First United Bank, founded in 1907, reports total assets of more than $1.3 billion and currently operates 14 Banking Centers in 11 cities. They employ more than 250 people throughout West Texas.
TPG began a revamp of the Bank’s brand with the development of Founding Principles, based on the founder’s values and beliefs. We then recommended the tag line, “The Spirit of West Texas” to illustrate the pioneering spirit that inspires the bank. Collateral and advertising were created using visual elements from the Bank’s unique branch locations.