Taco Villa / Tornachos Limited-Time-Offer Campaign
Situation
Taco Villa is a fast-casual Tex-Mex restaurant with 10 locations in Lubbock, Levelland and Clovis. They regularly develop limited-time offers (LTOs) for special menu items. In this instance, they had created a nacho “experience,” where the diner interacted with the nacho ingredients—three meats, two cheeses and a lot of toppings—by turning over a large cup onto a plate before eating.
The LTO would run for 8-10 weeks, depending on sales figures and overall reception to the menu item.
Objective
Introduce this LTO and drive sales over the offer period.
Solution
Initially scheduled as an 8-week campaign, the client elected to extend the offer and campaign for another 2 weeks. Over the course of the 10-week campaign, Tornachos received 312,319 impressions through Meta prospecting, 806,876 through Meta video and 91,684 via connected TV. The email campaign of 11,000 addresses noted a 41.4% open rate. Sales were robust throughout the campaign with a significant positive response for keeping the LTO beyond the offer period, both in-store and on social media.
Results
Initially scheduled as an 8-week campaign, the client elected to extend the offer and campaign for another 2 weeks. Over the course of the 10-week campaign, Tornachos received 312,319 impressions through Meta prospecting, 806,876 through Meta video and 91,684 via connected TV. The email campaign of 11,000 addresses noted a 41.4% open rate. Sales were robust throughout the campaign with a significant positive response for keeping the LTO beyond the offer period, both in-store and on social media.
