Taco Villa Breakfast Burritos Campaign

Situation

Taco Villa offers various breakfast menu items, many of which are very popular.

Objective

The client wanted to promote their breakfast burritos and increase interest and sales.

Solution

TPG ran a quick campaign offering a flash deal with a minimum ad spend and even smaller timeframe. The campaign consisted of a 6-day Facebook ad and placement in one email.

Results

The quick campaign achieved 31,400 views and 1,150 Facebook engagements; the email open rate was 41% (unheard of!). The campaign increased sales by 34% over the same time period the previous week. Sometimes playing the short game works if you’ve already played the long game building your brand and engaging your audience.