Spallholz Motorwerks

Spallholz Motorwerks is Lubbock’s premier service and repair specialist for European and Japanese luxury automobiles. The company prides itself on its Lubbock roots, specialized expertise, passion for the industry and a business model built on integrity and transparency. The Price Group was tasked with updating the company’s brand—both their identity and their positioning. Their success thus far has led to a major expansion of their capabilities, with a new location anticipated to be open in the spring of 2026.