Spallholz Motorwerks

Spallholz Motorwerks is Lubbock’s premier service and repair specialist for European and Japanese luxury automobiles. The company prides itself on its Lubbock roots, specialized expertise, passion for the industry and a business model built on integrity and transparency. Their staff also participates in road racing, tuning their cars as practice for problem-solving … and because they’re car enthusiasts. Their success thus far has led to a major expansion of their capabilities, with a new location having opened June 2026.

The Price Group was tasked with updating the company’s brand—both their identity and their positioning. We’ve applied this new identity to multiple projects, including wrapping one of their race cars.